PB Legacy

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October 3rd 2018


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09:30 – 10:00 – Opening ceremony


10:00 – 10:20 – Federations Keynote

Mr. Patrick Baumann, General Secretary, FIBA & International Olympic Committee member

The development of basketball globally and the role played by Federations and FIBA in achieving growth.


10:20 – 11:00 – Federations Panel    

Mr. Antti Zitting, President, Finnish Basketball Federation

Mr. Andrei Kirilenko, President, Russian Federation of Basketball & NBA All-star player

Mr. Alfredo Panlilio, President, Basketball Federation of the Philippines

Effective basketball development strategies covering the role of NFs, schools and colleges, expectations on government, achieving the best ROI and the development of young pro players.


11:00 – 11:30 – Break


11:30 – 11:50 – Brands Keynote

Mr. Craig Zanon, Vice president and general manager global basketball, NIKE

The Win-Win of sponsorship as a driver of brand-building and engagement not simply a revenue stream.


11:50 – 12:30 – Brands Panel      

Mr. Kiyo Tamiaki, CEO, Molten Corporation

Mr. Mark Gao, CEO, Momentum

Successful commercial partnerships in sport are built on near-symbiotic relationships between brands and the competitions, teams and athletes they sponsor.


12:30 – 13:40 – Lunch 


13:40 – 14:00 – World Cup Keynote

Mr. Burton Shipley, President, FIBA Oceania

Learn about the 2019 FIBA World Cup in China.


14:00 – 14:20 – China Keynote

Mr. Cao Weidong, Chairman Beijing Sport University

Under China's Belt and Road Initiative, China offered opportunity for foreign collaboration to share Chinese growing domestic market as well as China participating in the international market.


14:20 – 15:00 – China Panel  

Mr. Gong Luming, Vice President of CBA, Chairman of Anhui Wenyi Basketball Club (NBL League)

Wang Yi, Party Secretary of China Basketball College

How China's basketball development program is creating sporting, commercial and social opportunity in its domestic market and abroad


15:00 – 15:15 – Break


15:15 – 15:35 – Leagues & Clubs Keynote

Mr. Mark Tatum, Deputy Commissioner and Chief Operating Officer, NBA

The NBA as supportive friend to global basketball.


15:35 – 16:15 – Leagues & Clubs Panel  

Mr. Erick Thohir, Chairman, Mahaka Group, President, Indonesian Olympic Committee

Mr. Wang Xuan, Director General of Basketball Administration Center of Sports Ministry

How can basketball best build and maintain entertaining and competitive national leagues with strong and stable club brands that provide a talent pipeline for national teams?


16:15 – 16:30 – Break


16:30 – 17:00 – Closing Keynote

Mr. Casey Wasserman, Chairman and CEO, Wasserman – Chairman of the LA2028 Olympic and Paralympic Games

The role of basketball in life and business in a fast-changing world.





October 4th 2018


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09:00 – 10:00 – Opening Keynote

Mr. Patrick Baumann,General Secretary, FIBA & International Olympic Committee member

Mr. Adam Silver, Commissioner, NBA

The development of basketball globally and the role played by Federations and FIBA in achieving growth.


10:00 – 10:20 – Media Keynote

Ms. Caitlyn Chen, Vice-president, Tencent

The role being played by fast-developing media and technologies in maximising engagement with the fans and, consequently, the next generation of players.


10:20 – 11:00 – Media Panel  

Mr. Fang Gang, Controller CCTV

Mr Yi Sheng, Star Times

How does basketball get ahead and stay ahead of the curve as young consumers look to new ways of consuming sport and entertainment?


11:00 – 11:15 – Break


11:15 – 11:30 – Society Keynote

Mr. Stephon Marbury, Former NBA player, 2x NBA All-Star, Bronze medalist 2004 Summer Olympics

Keynote to embrace range of geographies and types of conflict (ethnic, warfare, gang violence etc) and demonstrate how the focus on basketball / sports related activity contributes to healing and resolution as well as personal development as an educational tool.


11:30 – 12:15 – Society Panel      

Ms. Caroline Baxter Tresise, Sport policy specialist, UNESCO

Ms. Karen Doubilet, Managing Director, PeacePlayers International

Mr. Joel Khalu, Project manager of our IBF/FIBA Oceania program in Papua New Guinea

To focus on sport's proven power to change lives, drawing on examples (basketball specific where possible) to illustrate success of projects in areas where society is suffering because of conflict.


12:15 – 12:30 – Break


12:30 – 12:45 – Future Keynote

Ms Rae Lin D’Alie, 3x3 world champion 2018 (Italy)

What the future holds for basketball globally examining the challenges and opportunities and the factors / trends driving them.


12:45 – 13:30 – Future Panel 

Mr. George Raveling, Global basketball sports marketing director, Nike & Member, Naismith Memorial Basketball Hall of Fame

Mr. Myagmarjav Luvsandash – President, 3x3 Mongolian association

Mr. Vlad Constantinescu, CEO, Sport Arena

With 3x3 grabbing the imagination of a new generation, panelists discuss the impact of basketball’s exciting street variant, its future development potential and the relationship to the Mother Sport in the years ahead.


13:30 – 13:45 – Closing summit Keynote

Mr. Philippe Blatter, Infront President & CEO and President & Vice Chairman Wanda Sports Group 



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If you have any questions or need assistance regarding to the event, please contact the World Summit Team at

+41 22 545 00 00 or worldsummit@fiba.basketball

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