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Alfredo S. Panlilio

September 27, 2018

 Alfredo S. Panlilio

Senior  Vice President

Manila Electric Company (MERALCO)


Alfredo S. Panlilio, or ASP as he is known in business and sports circles, is currently the Senior Vice President and Head of Customer Retail Services and Corporate Communications of the Manila Electric Company (MERALCO), the largest private sector electric distribution utility company in the Philippines. With more than 30 years of experience in information systems, telecommunications, and utilities, he continues to champion customer centricity as a company mantra to serve customers better. He is also the chief proponent and strategist of Meralco's foray into the “intelligent grid” that aims to modernize, automate, and make Meralco's power system more efficient and responsive to customer needs. Meralco's venture into the newly emerging electric vehicle space will also lay the groundwork for the interconnection of renewable energy sources. All these innovations will enable Meralco to be more adaptable, highly responsive and in step with global developments. 


As President of the Samahang Basketbol ng Pilipinas since 2016, he has already achieved many milestones for the Philippines in the international basketball scene. He has led the Philippine National Team to a FIBA 2018 World Ranking of #30, while proving itself to be the 4th Best in the Asia-Oceania Region.  


ASP has also spearheaded the strong Youth Development Program of the SBP, highlighted by the Philippines’ performance in the FIBA U19 Asia Championship. Batang Gilas qualified for the FIBA U19 Basketball World Cup 2019 in Greece in only the 2nd appearance of the Junior National Team since the inaugural tournament in 1979 in Brazil. The team was able to rank 34th, while proving itself to be the 4th best team in the Asia-Oceania Region in the most recent tournament. 


Bringing much pride and joy to Filipinos all around the world, he also spearheaded the successful bid to host the 2023 FIBA World Cup with Japan and Indonesia, a major historic moment for the country as they garner international attention as a serious contender in the realm of basketball. 


He has also been a strong proponent of the SBP’s grassroots development for coaches and referees in the Philippines. Under his leadership,  SBP continues to hold SBP Coaches’ Clinics around the country for aspiring Filipinos with the desire to work and make a career in the sports industry. 


Branching out from the typical 5-on-5 basketball, ASP has strong aspiration to lead the Philippines to the 3X3 Olympics in 2020. 


ASP has also made his mark on the local basketball scene, specifically in the Philippine Basketball Association (PBA), a men's professional basketball league in the Philippines composed of twelve company-branded franchised teams. It is the first professional basketball league in Asia and is the second oldest continuously existing in the world after the NBA.  The league's regulations are a hybrid of rules from the NBA and FIBA, and ASP is one of twelve Board members that govern this widely popular league. As Meralco Bolts Governor, he has guided the popular PBA team to two finals appearances, the 2016 and 2017 PBA Governor’s Cup, over the past three years. 


Lastly, as President of the MVP Sports Foundation,  he leads the organization in its thrust to support sports programs through funding and, more importantly, provide technical advice to  improve current sports practices used in the programs geared towards the advancement of Elite Athletes and National Teams, Developmental of Athletes and Junior National Teams, Talent Identification platforms and Grassroots Programs.   Through his direction and leadership, the efforts of the MVPSF through the years, which has amounted to over 1 Billion pesos, the Philippines has won numerous international sports events, including the Asian Games where 6 of the MVPSF programs have reaped 7 of the 11 bronze medals, 1 of the 2 silvers and all four Gold Medals for the Philippines.   


It is a difficult task to merge both business growth and sports development but ASP's remarkable executive achievements have earned the praise for both endeavors, a testament to his multi-faceted leadership abilities.