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Alex Rice

September 27, 2018


Alex Rice

EVP, Perform Ventures

Alex has over 15 years’ experience in the sports industry spending the last 10 years at Perform Group across roles in the senior management team.  Alex is currently EVP, Perform Ventures, managing Perform’s long term partnerships with the WTA, FIBA, NFL, EHF and Matchroom USA.


Prior to this new role, Alex was DAZN’s Managing Director for Rights & Strategic Development (2016-18), overseeing a number of major acquisitions for DAZN. He was also the EVP of Business Development (2013-16) at Perform managing key rights holder relationships for the Group. In this role, Alex led a number of key long-term acquisitions for the Group including the 10-year agreement between Perform and the WTA. which led to the formation of WTA Media. Alex also managed Perform’s ground breaking 17-year Partnership with FIBA to establish FIBA Media and the Group’s 5 year agreement with the NFL.